5 técnicas simples para Social Media Marketing

As part of the program, you will be able to take the exam once for free, and you’ll have one free exam retake, if needed. Any subsequent retakes will cost an exam fee which varies depending on your residing location.

SEO is simply what you do to your website and web pages to make them show up in “organic” (or unpaid) search results on search engines.

Start-ups should approach Com with care. Make sure you completely understand how much money you have exposed at any one time. Don’t get carried away with the lure of quick victories. Start slow, and evaluate your results.

Some digital marketing methods, such as blogging, SEO, and social media posting are organic—meaning that they draw traffic “naturally” to your business rather than requiring that you spend money directly. Other practices, however, come with a price tag.

Advanced analytics and reporting tools help you make the most out of your campaigns. Mailchimp integrates with software you already use, like Shopify and Google Analytics, to unlock powerful insights from your e-commerce and campaign data.

The Google Digital Marketing & E-commerce Professional Certificate is a great option for learning the breadth of the digital marketing world, from email marketing and social media, to marketing analytics and e-commerce stores.

Check your robots.txt file. Make sure you learn how to hide content you don’t want indexed from search engines and that search engines can find the content you do want indexed, too.

Smartphones and other portable devices now make it easier for companies to market their products and services to consumers wherever those consumers happen to be. A 2022 Pew Research Center study found that 76% of American adults had made online purchases using their phones.

Website traffic: This metric tracks how many people visit a company's website during a given time period. Among other uses, it can help companies judge how effective their marketing efforts are at driving consumers to their site.

Identifying useful keyphrases is challenging. The most commonly used method is to visit Google Adwords and to enter a keyphrase.

When you complete this Professional Certificate, you can earn college credit if you are admitted and enroll in one of the following online degree programs.¹

Implementing a content management system (CMS) that facilitates easy content updates is crucial for maintaining a dynamic online presence. Encourage user engagement through comments, social sharing, and interactive elements to foster a sense of community around your brand.

In this guide, we’ll dive into what digital marketing is and how you can use it to promote your brand via small business marketing plans. We’ll also website break down the different types of digital marketing so you can learn about the specific practices that will benefit your business.

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